Hi, I'm Seb. I recently did the 'Land's End to John O'Groats cycle, 1,020km of roads, hills and changing weather. Not far from Strathdon, visibility was poor and I hit a hole in the road and came off the bike, breaking my collar bone and cracking 4 ribs. I was in agony and couldn't get up or even reach for my phone. I pressed Handi SOS which I had around my neck a few times, alerting my friends all the way in London. When I didn't answer their calls, they phoned 999 and an ambulance arrived at my EXACT location a short while later. I'm not sure what I would have done without it.